What is a dream 100 client?

What is a dream 100 list in sales and business?

Your dream 100 list in sales and business are the top clients you want to work with. This list of ideal clients are based upon your directives. When you take the time to build out a list of your requirements you know who to reach out to. Most salespeople think that everyone is their client. This could not be further from the truth. When you know who to work with and who not to work with your outreach becomes easier. The words you use have more meaning, your marketing has better targeting and you have better discretion of who to say “no” to.

Who invented the dream 100 concept?

Chet Holmes is credited with creating the Dream 100 client. This concept was used when Chet worked with Charlie Munger to target clients. The ability to know who to contact allows you to focus on your Dream 100 for specific results. This concept is described in the book Ultimate Sales machine.

There are a few other Authors who have written books and created content on the topic of a Dream 100. A few of these authors include:

  • Dana Derricks
  • Russel Brunson

This is an impressive way to search for and then acquire clients. The reason why is you bypass companies who do not meet your requirements.

What is a dream 100 client?

Everyone has a different criteria for their dream 100 list. Your Dream 100 list criteria can be determined by multiple categories. You can look for the ideas and concepts of:

  • Annual revenue
  • Celebrity status
  • Geographic location
  • Interaction needed from the client
  • Name recognition and branding or logo
  • Other Dream 100 clients connections
  • Product lines
  • Products or services that can be bartered or traded
  • Purchasing volume
  • Size of clients email list
  • Size of clients social media reach
  • Sponsors
  • Time to get paid
  • Total number of employees
  • Types of products produced

Who should be on your dream 100 list?

Your dream 100 list is unique to you and your organization. When you build out your dream 100 list there are specific companies you want to target. You will want to look for the items you like in a client as well as the specifics you don’t like in a client.

How can I build a dream 100 client list ?

When you build your Dream 100 you will want to make a list of the traits you find best in a client. You can start to build out your own Dream 100 list by looking for the attributes that suit your needs. You can build your list in a Google Doc, A Word file or even an Excel file. You may even be able to build your Dream 100 list inside some CRMs. As you build your list you can start with the highest value to the lowest. You may even look at the current probability of success with the person or company on the list.

Why does a Dream 100 client list work?

The reason why this works so well is you end up focusing on specific requirements and then results. You don’t chase people or companies that don’t fit your narrative. You focus on what you can do and then who to work with inside of a company and or organization. You exclude those who are not your ideal client. As you contact these people or companies you can exclude the people who do not belong and then add those who do. By narrowing down companies and people

How to connect with your dream 100 client?

You may have contacts already with some of the people on your dream 100 list. In the beginning, it may be easy to start this process. Once you get started you may need to have referrals, personal introductions, list buying, personal outreach and even surprise visits with people. You will find every source of marketing at your disposal from traditional outreach to paid ads and or gifts. You may have to be persistent in order to connect and do business. As you add clients or disqualify leads you will need to replace the people on your dream 100 list.

Why you must think through your dream 100 outreach?

You only have one chance to make a first impression. As you create your plan for outreach you will want to think through how you interact. If this is your dream 100 list you will need to treat it as such. You will want to check spelling, punctuation, pictures, social media profiles, signature lines and or any other item you could be judged on. You can map out your game plan on paper, in a computer doc or even with the help of a marketing manager or virtual assistant.

What’s the outcome of having a dream 100 list?

You can climb the ranks of business faster with an implemented dream 100 lists. Your ability to focus on “Your ideal buyer” reduces time with people who are not ideal for you. It’s not uncommon for people to be drawn to you after they see you taking action. Since business is a contact sport the better list of contacts you have the easier it will be to get quality introductions to the people in your Dream 100.

Scott Sylvan Bell

Now Go Implement


Whats a bear trap in sales and do they work?

You may be wondering, whats a bear trap in sales and what does it have to do with me? As you work through your presentation there will be times where you have to sell against the competition and or wait for your potential client to talk to more salespeople. You have the ability to set the frame from what happened or what to expect.

Your ability to explain the reason why something was done or the view of the future is the bear trap. Your buyer will be skeptical of sales and salespeople. It is your role and responsibility to highlight the way other people sell and the problems they create for themselves. It is also important that you take the time to craft a narrative that is true. You do not want to make anything up in your sales process.

Bear traps in sales can be easy to create 

Most of your competition in sales will solely sell on price or using high pressure. Your ability to remain calm and in a sense make fun of these situations can be used to your advantage. Poking fun at salespeople for their shortcomings, their sales process or their product can be rewarding when done right.

Crafting a bear trap in sales 

As you use your bear traps correctly they will be tough to overcome when deployed. You will need to take the time to practice your craft and also work through the message.  You will start by looking for the reasons why your competition does what they do. You will want to make lists of what your buyer says they dont like. You will also want to take the time to know why you are better than others.

Using bear traps in your sales process

There is a natural timing to using a bear trap in a sales presentation. You dont just throw them out through the door. You will need to build a good amount of rapport with your buyer in order to make this easy. Sure, you can use a bear trap without rapport it just doesnt work as well. Overcoming objections in sales can start with the stories you tell as well as the bear traps you create for your competition.

What is a bear trap in sales videos and training 

Here is the full playlist with all of the videos. You can learn how to create bear traps in sales right here. You can also learn how to overcome bear traps in sales in these videos.